‘Dumb Starbucks’ Opens in Los Angeles [PHOTOS]
Wait. Aren't they all dumb? Possibly, depending on your feelings about a $5.00 cup of coffee. But this coffee shop is literally a 'Dumb Starbucks'.
A tweet on Friday announced the opening of the store at 1802 Hillhurst in Los Angeles, and it didn't take crowds long to congrigate to see exactly what makes this 'Dumb STarbucks' different from the rest. The logo, store design, and even the drinks sizes seem familiar, with "Dumb Espresso" and "Dumb Frappuccino" served up in dumb tall, dumb grande and dumb venti variations.
But, with all the similarities, the corporate talking heads at Starbucks say that "Dumb Starbucks' is not affiliated with the gourmet coffee giant. In a USA Today article, spokesmen for Starbucks say,
"We are evaluating next steps and while we appreciate the humor, they cannot use our name, which is a protected trademark."
Then late Monday, the truth came out. Comedy Central comedian Nathan Fielder revealed he was behind the parody Dumb Starbucks store. The parody store says it is able to use the Starbucks name and logo because it is technically "making fun" of Starbucks and is considered "a work of parody art." In a FAQ posted at the store, they consider the brick & mortar 'Dumb Starbucks' and art gallery, and the coffee they sell "art."
Is it art? Is it legal? That, I'm sure, is yet to be seen. I'm thinking it depends who can hire the most and best lawyers. My money's on Starbucks.