Who said the era of trash talking in the video game industry was dead? During its 2013 E3 press conference on Monday night, Sony revealed that its next-gen console the PlayStation 4 won't require online check-ins and allows for second-hand or borrowed games to play without issue. Basically, the polar opposite of the Xbox One.

To hammer home that last point and take a sly potshot at competitor Microsoft in the process, Sony created a funny video calling out the company for its controversial decision to allow third party publishers to block used games.

In the video titled "Official PlayStation Used Game Instructional Video," Shuhei Yoshida, president of Sony's worldwide studios appears with Adam Boyes, head of public relations at SCEA. "This is how you share your games on PS4," says Yoshida.

Following a brief title card that reads "Step 1 Sharing the Game," Yoshida hands a PS4 game to Boyes, who gleefully says, "Thanks!"

You can watch the video below.