Red Lobster CEO Explains Why ‘Endless Shrimp’ Is Gone for Good in Texas

Texans love their seafood, from Gulf Coast shrimp boils to blackened snapper and fried catfish. But for fans of Red Lobster’s once-beloved $20 “Endless Shrimp” promotion, there’s bad news: it’s not coming back to Texas—or anywhere else.

Red Lobster’s new CEO, Damola Adamolekun, pulled no punches when explaining the decision. “Because I know how to do math,” he told TODAY. While the deal was a hit with customers, it sank the company’s bottom line, racking up millions in losses and contributing to Red Lobster’s Chapter 11 bankruptcy earlier this year.

Seafood Is Big in Texas

With its long Gulf Coast coastline and a culinary scene that blends Southern, Tex-Mex, and coastal traditions, seafood is a staple for Texans. From Galveston to Corpus Christi, locals have access to fresh Gulf shrimp, crab, and oysters, making seafood a key part of the state’s food identity. That’s why the “Endless Shrimp” deal was so popular in Texas, a place where “bigger is better” is practically a motto.

However, despite its popularity, the promotion was unsustainable for Red Lobster. Adamolekun, who took over as CEO in August, emphasized that this wasn’t the only factor in the chain’s financial woes. “This wasn’t a single decision that led us, the company, to bankruptcy,” he said. “It’s about getting back to what made Red Lobster successful in the first place.”

Turning the Tide for Red Lobster

Adamolekun is spearheading a $60 million overhaul of the company, focusing on revitalizing its 545 remaining locations, including those in Texas. The improvements include refreshed interiors, repaired equipment, and a more welcoming atmosphere with upgraded lighting, music, and decor.

Part of the turnaround includes trimming the menu by 20% to streamline operations and cut costs. However, fan-favorites like hush puppies are making a comeback alongside new dishes like lobster bisque and bacon-wrapped sea scallops.

What’s Next for Texas Seafood Fans?

While “Endless Shrimp” is gone for good, Adamolekun promises a renewed focus on quality and affordability. Texans can expect a better overall dining experience at Red Lobster locations across the state, even if bottomless bowls of shrimp are no longer on the menu.

For a state with a rich seafood tradition, the loss of the deal may sting a little, but with plenty of fresh Gulf Coast options available, Texans still have their pick of seafood feasts.