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Brookshire Grocery Arena just announced big changes are a comin'.  The facility will feature faster services at concessions, new Grab & Go Concessions, In-Seat Ordering, and Enhanced Bars, to name just a few.

"Our goal is to keep Brookshire Grocery Arena the crown jewel of NWLA, which requires an investment in physical upgrades as well as technology," says Rebecca Bonnevier, ASM Global General Manager. "Revenues collected for parking will be used to fund arena operations, as well as future captial improvements."


Paying for Parking

Yes, you read that right.... "Revenues collected for parking..."  Beginning October 7th with the Luke Bryan concert, fans will notice a new parking program.  Parking will now cost $12, and can be paid via the ParkMobile App, scanning the QR Code, or texting the number that can be found on signage throughout the arena's parking lots.

"The newest addition of a fully automated parking operation is the first of it's kind for arenas in the United States," says Bonnevier. "Our parking technology partner, ParkHub, set up the fully automated cashless parking operation utilizing cameras to collect license plate data, which allows visitors to park, pay, and enter the event, with no gate attendant to slow down traffic."

This is the second move to cashless transactions at the arena, after their installation of cashless concessions throughout the arena.  If patrons don't want to pay for parking at the arena, they can be dropped off and picked up at the Coca Cola Ride Share Tent, located in Lot C, just south on Brookshire Arena Drive.

Brookshire Grocery Arena is a 14,000 seat multi-purpose arena hosting events like hockey, LHSAA State Wrestling, RCA Rodeo, and of course, concerts, including Luke Bryan, and the upcoming Chris Stapleton and Kane Brown concerts.

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