Ice-T + Stone Cold Steve Austin Team Up for Coolest Commercial of 2021
Harnessing the chill energy of two sub-zero icons, Tide got Ice-T and Stone Cold together to get the word out on washing clothes in cold water. In a comedic segment dubbed Cold Callers, Ice-T and Stone Cold educate callers on how they can save $100 a year on their energy bill and help the environment by cold washing their clothes.
The dynamic duo take turns on the phone, with Austin delivering two of his classic lines — “What?” and “Because Stone Cold said so.” Watch the short ad below.
I’m teaming up with @steveaustinBSR to let everyone know about washing in cold with @Tide could save you $100 on your energy bill,” Ice-T tweeted, with Austin adding, “That’s right. I’m a Stone Cold Caller now.”
Ice-T has enjoyed a massive 2021 so far, winning a Best Metal Performance Grammy for Body Count’s “Bum-Rush” and launching a new TV advice show called The Mediator. After the Grammy win, Ice shouted out late Power Trip singer Riley Gale, who was also nominated for a live version of “Executioner’s Tax” and appeared on Body Count's 2020 Carnivore album.