Steven Tyler Turns Back the Clock in Kia Stinger Super Bowl Ad
"Every time that I look in the mirror / All these lines on my face getting clearer," sings Aerosmith's Steven Tyler in the band's hit song "Dream On," but did he foresee the Kia Stinger all those years ago? In one of the many celeb-driven Super Bowl ads on Sunday (Feb. 4), Tyler gets makeover of sorts courtesy of the 365 horsepower vehicle.
In the clip, we see Tyler emerging from a trailer onto a dusty, seemingly abandoned race track where only race legend Emerson Fittipaldi looks on. As he takes a seat behind the wheel of the 2018 Stinger, he presses a button to start the car and throws it into reverse as "Dream On" plays and the vehicle appears to turn back time.
Within moments,a younger version of himself emerges with throngs of adoring fans in '70s regalia rush to greet him.
"The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price," said Saad Chehab, vice president, marketing communications, Kia Motors' America. "As one of the youngest mainstream car companies in the U.S., our youth — and the fearlessness that comes with it — is Kia's strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad."
Be sure to tune in to the Super Bowl at 6:30PM ET on CBS.
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